A HERITAGE BUILT ON PASSION

For CJ McCollum, heart is at the center of everything he does. 

From his life on the basketball court to his work in the community, leaving a legacy is important to CJ.

McCollum Heritage 91 represents just one more chapter in that legacy. 

THE JOURNEY

After his introduction to wine in his early 20s by his wife Elise, CJ moved to Oregon and joined the Portland Trail Blazers, finding himself just a short drive away from one of the top wine regions in the country. There, he was able to pursue his newfound passion even further.

Turning his passion into business, CJ launched McCollum Heritage 91 in 2020 with the release of the inaugural 2018 Pinot noir. He has since released a 2020 Rosé and will be introducing additional new varietals later this year.

McCollum Heritage 91 is a culmination of CJ’s passion for wine and dedication to creating a brand that carries his legacy forward. Together with Elise, CJ acquired a 318-acre vineyard property in the Yamihill-Carlton AVA in 2021. While the McCollums will announce additional plans for the property and programming at a later date, the land acquisition solidifies their long-term vision, amplifying the overarching goal of creating an exceptional vineyard that produces world-class wines.

 
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THE NAME

McCollum Heritage 91 is all about legacy—bringing CJ’s passions to life while honoring his roots in the process. It just so happened that the perfect word to describe that—heritage—is also the name of the street he grew up on in Canton, Ohio. Combined with his birth year and family name, McCollum Heritage 91 truly embodies CJ and all that he stands for.

 

THE LABEL

McCollum Heritage 91 is, in part, a tribute to CJ’s wife, who first introduced him to wine. Her favorite flower, the anthurium, is a symbol for happiness, abundance and hospitality, so it’s only fitting that it finds its home on the label—a representation of their relationship and their passion for wine and sharing it with those they love.